Green Promise®
The paint industry is filled with definitions of what "green paint" is. The Benjamin Moore Green Promise designation makes it easy for you to identify a truly eco-friendly paint that maintains low or zero VOC (volatile organic compounds) levels—even after tinting.
Our Green Promise logo appears on the labels of all of our paints that contain low or zero VOCs in thousands of colours.
The Green Promise designation is Benjamin Moore's assurance that its environmentally friendly paints, stains, and other coatings meet—and even exceed—the strictest industry standards and regulations while maintaining the premium level of performance you expect from Benjamin Moore.
Qualifying Products
Aura® Interior
Aura Interior paint is our best interior coating and is, "Quite simply the finest paint we've ever made."® With our proprietary Color Lock® Technology, Aura Interior paint delivers remarkable durability and exceptional color with hues that are richer, truer and retain their color integrity even after repeated washings. Aura interior paint is washable in any sheen, so you can use the sheen of your choice in any room.
With its superior hide properties, Aura Interior paint never needs more than a second coat in even the deepest colors. Eco-friendly Aura Interior paint is low VOC and low odor and is available in any color. It applies easily and dries quickly for seamless touch-ups.
Regal® Select
The Next Generation of Our Trusted Classic.
Regal Select offers the premium performance and smooth application you expect from our classic paint, with the added benefits of cutting-edge new technologies.
Thanks to our proprietary waterborne resins and zero VOC colorants, Regal Select is both a paint and a primer in one advanced formula. It delivers an exceptionally durable finish that you can wash as often as necessary. And with its low total VOCs and low odor, Regal Select is an environmentally-friendly paint that joins Benjamin Moore’s growing family of Green Promise products.
ben® Interior
ben offers great value with all of the performance qualities you expect from a premium interior paint from Benjamin Moore. ben is a low VOC, low odor coating that is available in any color you can imagine to suit any lifestyle and every décor.
ben makes fabulous style easy and affordable, in a premium coating that applies easily, provides great coverage, and lets you create the home you want in unlimited hues.
Waterborne Ceiling Paint
Waterborne Ceiling paint was created to be the finest ceiling paint in the market. Formulated specifically for ceilings, Waterborne Ceiling paint offers an ultra flat finish that's designed to hide surface imperfections. Available in any color, Waterborne Ceiling paint is low VOC and low odor.
Its outstanding application properties make ceiling painting virtually foolproof; it goes on easily with minimal spatter and superior hide for a flawless, professional look. Even in the deepest colors, Waterborne Ceiling paint maintains its ultra flat finish for an exceptional non-reflective surface.
Eco Spec® WB
Eco Spec Waterborne paint is the greenest paint for commercial projects available in the market. Eco Spec Waterborne paint has zero VOCs in both its base and colorant, so it remains zero VOC even after tinting. Its quick drying formula has minimal odor for same day return-to-service efficiency, ideal for facilities such as healthcare, educational, food service, assisted living and more, where odor sensitivity can be a concern.
Eco Spec Waterborne paint is available in any color with premium performance capabilities only Benjamin Moore can offer. Eco Spec Waterborne paint qualifies for LEED credit.